How to choose a mascot's name?
Discover how to choose the ideal name for a company mascot.
Choosing a mascot's name is an essential step that deserves as much attention as designing the costume itself.
Favor a short, easy-to-pronounce name
A simple name, made up of one or two syllables, is more easily remembered and repeated by the public, especially children.
Create consistency with the brand's world
The name can reference the industry, a play on words, or a characteristic specific to the character itself.
Check the name's availability and originality
Making sure no other well-known mascot already bears this name avoids any confusion with competing brands.
Test the name with a diverse panel
Gathering impressions from children and adults helps verify that the name is well liked and sounds natural.
Adapt the name for different languages if needed
For an international brand, it's useful to check that the name is easy to pronounce and has no awkward meaning elsewhere.
A well-chosen name becomes an essential part of the mascot's identity, durably strengthening its bond with the public.