How a Mascot Supports a Wildlife Park’s Junior Membership
Discover how a mascot can support a wildlife park's children's membership programme.
Membership programmes aimed at children become more appealing when embodied by a character young members can identify with.
Giving the membership card a name and face
A mascot linked to the membership makes it more concrete and desirable in children's eyes.
Creating a sense of belonging to an exclusive club
The character can embody a privileged circle young members are proud to belong to.
Accompanying regular communications to families
The mascot can sign newsletters or messages aimed at members, strengthening the bond with the park.
Rewarding loyalty with exclusive encounters
Special moments with the mascot reserved for members add value to the membership for families.
Encouraging membership renewal each year
The emotional attachment created by the mascot encourages families to renew their membership.
By linking its mascot to the junior programme, a wildlife park makes membership more attractive and builds loyalty among its young members.