Why Football Clubs Should Use Mascots for Junior Fans
Discover why football clubs should use mascots for junior fan programmes.
Junior fan programmes aim to create an early, lasting bond between children and their football club, and a mascot is a valuable asset for achieving this goal.
Creating a fun entry point into the club's world
For a child, the mascot is often the first concrete image associated with the club, well before they fully understand the intricacies of the game or the league table.
Making the programme's benefits more tangible
Membership cards, newsletters, or welcome kits bearing the mascot's likeness make junior fan programme benefits more concrete and exciting for children.
Organising dedicated events around the mascot
Special days reserved for programme members, with activities hosted by the mascot, strengthen young fans' sense of privilege and belonging.
Easing the intergenerational transmission of passion for the club
Supporting parents find in the mascot a natural vehicle for passing on their own attachment to the club to their children, without it feeling forced.
Building the foundations of a long-term relationship with the club
Children who develop a strong emotional bond with the mascot from an early age are more likely to become loyal supporters as adults.
By placing the mascot at the heart of its junior fan programme, a football club invests in its fan base's loyalty for decades to come.