How a Mascot Enlivens University Orientation Week
Discover how a university can use a mascot during student orientation week.
Orientation week is often new students' first real contact with university life, and a mascot helps make this sometimes intimidating period more welcoming and relaxed.
Taking the pressure off arriving on an unfamiliar campus
A live character present at the first activities helps new students feel less overwhelmed by the size and complexity of a university campus.
Easing early interactions between students
A gathering around the mascot naturally creates opportunities for conversation among students who don't yet know each other, breaking the ice more easily than a formal introduction.
Strengthening identity and pride of belonging to the institution
Discovering the mascot in the very first days helps students quickly adopt the symbols and identity of their new university.
Livening up orientation activities that can feel tedious
Administrative information sessions can seem long to newcomers, and the mascot's occasional appearances during breaks help maintain a positive atmosphere throughout the week.
Creating memorable memories tied to the start of university life
Photos with the mascot during orientation become positive keepsakes marking the beginning of student life and are readily shared on social media.
By incorporating a mascot into its orientation week, a university eases new students' integration and strengthens their first bond with the institution.